Lego is arguably one of the world’s most successful toy brands. Each year, they sell tremendous amounts of their toys, mostly in the form of do-it-yourself kits – mockups of Star Wars spaceships, medieval castles, and even landmarks like the White House. Lego blocks do not look like they are going anywhere any time soon, and that is okay.
I grew up on Legos, much like most people my age. When I was a child, Lego blocks came in, I believe, six shapes and six colors. That’s it. There were no directions. No preconceived object that requires 30 step-by-step instructions to form.
It was all up to the individual, not the company to decide what the creation was. You could build anything you wanted; it was solely up to you. Imagination was king.
All that has since changed, for the worse I believe. Not for all, but for most. Not the downfall of fun but the downfall of creativity.
It’s seen around us every day. We want and desire only what others have, not what others do. We are slow to create ourselves but look to others to tell us what we should do or build or buy. We need those step-by-step instructions with a picture on the box to show us what we’re supposed to look like and what we’re supposed to create.
And in this, I believe that, we as a society are worse off.
This is one of the reasons for the creation of bBlocks™ – to get back to the basics of creativity. They have only one shape. “Just one shape, what do I do with one shape?” is often the reply I hear. With your imagination, what can you not do with just one shape? They are designed and proportioned to create engaging and beautiful forms no matter what the configuration.
More importantly, perhaps, they were designed to stimulate the imaginative parts of us that have been neglected and laid aside.
As bBlocks™ show, we all have the ability to create, for that is the way we ourselves were created. I believe it is time to stop looking at others and look within ourselves to create the world around us.
Did you play with Legos as a kid? If so, what did you build?
See the bBlocks video below.